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    Home»International»Why do people say ‘white rabbits’ on first of the month?
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    Why do people say ‘white rabbits’ on first of the month?

    Team_Benjamin Franklin InstituteBy Team_Benjamin Franklin InstituteApril 1, 2026No Comments3 Mins Read
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    We’re into a new month and while you need to have your wits about you for April Fools’ pranks, you might also hear people greeting others with the traditional “white rabbits”.

    It’s a phrase that is often said on the first day of every month – but the majority of people who say it probably won’t know why they do.

    Some will be making sure to say white rabbits before midday while, for others, the phrase will be the very first thing they say in the morning.

    It has been a tradition for years, and people often take to social media to share the lucky phrase, with “white rabbits” trending on X.

    The idea is that saying “white rabbits” on the first of the month will bring you luck but where did the tradition come from?

    Why do we say white rabbits on the first of the month?

    The exact origin of the white rabbits tradition is unclear but some theories are circulating online.

    One theory comes from the 1909 book Notes and Queries, which said that children had a habit of making sure “rabbits” was the first word they said aloud on the first day of the month, in the hope that it would bring them luck.

    This is thought to be the earliest reference to “white rabbits”.

    Another theory is that, during World War II, RAF bomber crews would say “white rabbits” as soon as they woke up to protect themselves.

    But why rabbits? The animals, particularly their feet, are considered to be lucky. But again, the origin of the superstition is unclear.

    Some say rabbits are lucky because of their fertility and that they represent spring and renewal.

    What else do people say on the first of the month?

    As well as “white rabbits”, you may also hear people say “a pinch and a punch, first of the month”, often accompanied by a playful pinch and a punch on the arm.

    One theory about the pinch and a punch phrase suggests it comes from medieval times, when people believed in witches and thought that salt made them weak. It is thought that they would pinch salt and then punch the witch to banish her.

    Another theory says that US President George Washington would meet Native American tribes on the first of the month and would bring them fruit punch with a pinch of salt.

    However, none of these theories has been proven, and nobody really knows why we say “white rabbits” or “pinch, punch” on the first of the month. Still the traditions last until today and make for fun routines each month.



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