It all began with an innocuous video shared by Seattle resident Kiana Hall on Instagram.
“What am I looking at?” Hall could be heard exclaiming, as the unusual-looking raccoon hurtles across a pavement and up some nearby steps.
A caption alongside it referred to the creature as “Jimothy the raccoon with short spine syndrome”.
While it is not known for sure if the condition has caused his appearance, many have assumed as such, and the description has stuck.
As Hall’s Instagram reel spread, it attracted more and more likes, comments and reposts, with more than eight million views as of Friday morning.
“My brother was talking about Jimothy the other day, and I asked him who he is,” reads one comment on Hall’s video. “He told me Jimothy would find me, and now he has.”
Some users have also praised the raccoon’s online fame for drawing attention to spine conditions.
“I hope that someone can care for Jimothy as a wild animal… he will get older and need more care,” wrote one user, who said she had been born with a congenital spine syndrome.
Jimothy would not be the first to attract online fame for such a condition, Australian YouTuber Lessons in Meme Culture points out, external.
A dog called Pig became a brief internet sensation in 2014 owing in part to having short spine syndrome.