Sydney Sweeney has sparked online speculation after promoting a new design from her underwear line featuring a phrase that is a song title on Taylor Swift‘s 2024 album “The Tortured Poets Department.”
The slogan quickly caught the attention of the singer’s fans, with some questioning whether it was a subtle reference to her amid Sweeney’s reported romance with music executive Scooter Braun.
Braun was previously involved in a dispute with Taylor Swift after his company purchased her former record label, which gave him ownership of her early music catalog.
Sweeney has sparked online debate after unveiling a new item from her SYRN underwear collection, with some Taylor Swift fans questioning whether one design contains a subtle reference to the singer’s long-running feud with music executive Scooter Braun.
The actress, 28, recently promoted a fresh batch of underwear from her brand on Instagram, sharing a photo of a pair featuring the phrase “but daddy I love him.”
While Sweeney playfully described the designs as containing some of her “little sayings,” the slogan quickly caught the attention of Swift fans because it matches the title of a song from Taylor Swift’s 2024 album “The Tortured Poets Department.”
The phrase sparked discussion across social media, where some users interpreted the underwear design as a possible jab at Swift.
Fans Are Divided Over The Phrase Amid Sydney Sweeney’s Romantic Link To Scooter Braun
The speculation over the phrase on Sweeney’s new lingerie was fueled by her romantic relationship with Scooter Braun, whose highly publicized conflict with the pop superstar dates back several years.
The music executive purchased Swift’s former record label, Big Machine Records, which granted him ownership over her first six studio albums.
This prompted the singer to embark on a massive re-recording project to regain leverage over her catalog. The dispute officially ended in May 2025, when Swift successfully bought her original master recordings back directly from Shamrock Capital, the private equity firm Braun had sold them to in 2020
Reacting to Sweeney’s recent move, one social media user accused her of being “messy,” suggesting it was unlikely the phrase was merely one of her personal expressions given its strong association with Swift’s song.
Others, however, argued that there is no evidence that the actress intended the design as a jab at the singer.
“I don’t love her, but ‘but daddy I love him’ isn’t from the Taylor Swift song; it’s a line in ‘The Little Mermaid,’” a Swift fan said in defense of Sweeney.
Sydney Sweeney’s Rumored Romance With Scooter Braun Continues To Draw Attention
The renewed attention comes as interest in Sweeney’s personal life continues to grow. Rumors linking her to Braun first surfaced after the pair were reportedly seen together during festivities surrounding Jeff Bezos and Lauren Sánchez’s wedding celebrations in Venice.
The reports emerged shortly after Sweeney’s split from longtime fiancé Jonathan Davino and were later followed by claims that she and Braun were casually dating, though neither has publicly commented on the speculation.
Addressing life in the spotlight during a recent interview with Cosmopolitan, Sweeney reflected on the challenges of navigating relationships under constant public scrutiny.
After spending years keeping her previous relationship largely out of the spotlight, she acknowledged that navigating romance can be difficult when so many people feel invested in your personal life.
“I understand that I’m a public person, but I’m still in my 20s,” she said.
The Actress Opens Up About Dating In The Public Eye
The actress said she is still learning about love and relationships, adding that it is “hard to do that with millions of people who have their own opinions of what that looks like.”
While she values her privacy, she admitted that balancing personal experiences with life as a public figure remains an ongoing challenge. “It’s hard deciding that I want to experience love in the public eye. I’m just navigating it all,” she explained.
The “Euphoria” star also shared the qualities she finds most attractive in a partner, describing her ideal match as someone “athletic and outgoing and funny.”
She added: “I’m a sporty girl, so someone needs to be able to climb a mountain with me, go skydiving with me. And someone who loves their family. I love myself a man.”
Sydney Sweeney To Star In Supernatural Romance ‘Hollow’
Away from the headlines surrounding her personal life, Sweeney continues to build an increasingly busy film career. Her latest project is “Hollow,” an upcoming adaptation of Lindsey Anderson Beer’s debut novel, which Beer will also write and direct following her work on “Pet Sematary: Bloodlines.”
According to The Hollywood Reporter, the film reimagines Washington Irving’s “The Legend of Sleepy Hollow” as a gothic thriller infused with supernatural and romantic elements. Sweeney is attached to play Katrina Van Tassel, who becomes the central figure in a dangerous love triangle involving Ichabod Crane, Brom Bones, and the legendary Headless Horseman.
Production duties will be handled by several high-profile companies, including LuckyChap, Beer’s Brew Lab banner, and Sweeney’s recently launched production company, Honey Trap.
The novel has already generated significant industry interest. Publisher Putnam, an imprint of Penguin Random House, reportedly acquired the book before it could enter a competitive auction process. The film adaptation is also expected to be presented to studios in the near future as producers seek distribution partners.