Social media users are slamming Lizzo and her new album, “B-TCH,” just hours after its release. The “Truth Hurts” singer recently shared a TikTok informing her nearly 27 million followers that her album was for sale. The comments, however, aren’t pleasant. And the criticism and negative reaction weren’t just limited to that post. The official “Today Show” account also posted a clip promoting the new project, and the reaction was much of the same. So, what’s going on?
@lizzo MY ALBUM B!TCH IS *OUT NOW* LETS GOOOOOO
Lizzo has been promoting her latest project for the last several weeks. It’s the fifth studio album by the Grammy-winning singer and features 12 tracks, including the lead singles “Don’t Make Me Love U” and “B-tch.”
The 38-year-old Detroit native celebrated the project’s release with a brand new TikTok, in which she says, “My album just dropped, and I don’t think a poster [is] big enough, honey.” She then turns around and presses a button on a remote, illuminating a giant wall on a busy street with more details about the project.
The video has 142,000 likes on the popular social media platform; however, the negative comments seem to be getting more attention than her new music.
‘Such A Big Poster For Five Sales’
@todayshow Lizzo’s latest album has a title that’s not quite allowed for morning TV, but she was able to share it with a TODAY-friendly twist 😉 Sponsored by Citi
One commenter told the “About D-mn Time” performer that it was time for her to consider getting a new marketing team, while another said the singer works extremely hard “for her 700 listeners.”
Another commenter posted a screenshot of Lizzo’s official YouTube page, showing that each track uploaded to the platform had under 5,000 views. At the time of this publication, the numbers are still low; however, “Sexy Ladies” has stood out from the rest with 18,000 views.
The negative reactions didn’t stop there. Someone else posted, “Such a big poster for 5 sales,” and another wrote, “I feel bad, but not bad enough to stream.”
Lizzo promotes her new album in another TikTok, shared by the “Today Show,” and the comments are similar, with one person posting, “Ohh, she just secured another 5 sales.”
“Why DID I get embarrassed?” someone else wrote.
Lizzo Is Getting Some Love
Despite the hate, a few true Lizzo fans are defending the Michigander amid the noise.
“In all honesty, I hate how much hate she’s getting. Like, personally, I feel her music is just a mess with no set target audience, but she’s always sweet and motivating for people to hate her,” a person wrote.
Another user added, “Y’all hating on Lizzo is really weird. Her music is actually really good. Please look at yourself in the mirror before you type some sh-t about her.”
According to The Blast, Lizzo called out her music label, Atlantic Records, in May 2026 for allegedly failing to promote her album as she had anticipated.
After telling her fans to preorder the project so it doesn’t “flop,” Lizzo replied to a fan who asked why she wasn’t using billboards, posters, or other larger promotional materials.
“Baby, I’m asking the same question because I definitely approved the billboards in the marketing meetings. I definitely approved ads, but crickets,” she clapped back.
“I don’t know, but I’m crashing out on my label right now because I just really like – I feel like there’s not any marketing money being put toward my ideas,” she added.
According to Lizzo, she had a meeting with her team before the promotion of her project began; however, she said that none of her ideas were being implemented.
Lizzo Opens Up About The Title Of Her Project
In a recent interview, Lizzo got real about her decision to name her album “B-TCH,” saying she was inspired by a joke by Katt Williams. Apparently, the comedian once said that Lizzo received so much hate because she was “fat” and “Black.”
“And I was like, ‘Whoa, that is the realest.’ Like, God forbid, you’re having a bad day or God forbid you weren’t rainbows and sunshine one day,” Lizzo told USA Today. “You will get crucified, especially as a Black woman in this industry and in society. I wrote the song around that with a sample from Missy (Elliott’s “She’s a B-tch”) and the interpolation of Meredith (Brooks’ “B-tch”) on top. So it was like a b-tch-on-b-tch sandwich.”