Blake Lively is facing intense scrutiny for her haircare line after newly unsealed court documents reportedly revealed a wave of customer complaints tied to the products. The internal documents reportedly became public following Blake Lively’s legal settlement with Justin Baldoni.
According to filings obtained by the Daily Mail, users of Blake Lively’s Blake Brown Beauty line allegedly claimed the products left their hair feeling “dry,” “brittle,” tangled, and in some cases even caused hair loss. Lively launched her beauty brand in August 2024, around the same time her film “It Ends with Us” hit theaters.
Several customer reviews included in the filings described disappointing or alarming experiences after using the products. One woman reportedly claimed she experienced “extreme hair loss” after trying one of the shampoos. Another frustrated customer wrote, “WTF did you put in this?? My hair feels like a god damn NEST, that’s it, never ever getting this product again.”
Other reviews allegedly described hair becoming excessively dry, tangled, greasy, frizzy, or difficult to manage after repeated use. One customer wrote that her “hair broke off and fell out,” while another claimed the shampoo “absolutely wrecked my hair.” Others reportedly complained about itchy scalps, overpowering fragrance, and packaging issues that made the products difficult to use.
Internal Memo Reportedly Acknowledged Negative Feedback About Blake Lively’s Beauty Brand
The backlash allegedly became significant enough that an internal staff memo was sent to Lively and members of her team in September 2024. According to the reported memo, 42% of customer comments regarding the nourishing shampoo referenced “dryness, brittleness, and damage to hair.” The strengthening shampoo reportedly faced similar criticism, with 40% of feedback mentioning dryness, frizz, or hair falling out.
The documents also allegedly stated that more than half of the comments about Lively’s strengthening shampoo described the scent as too strong or unpleasant. Packaging complaints were another recurring issue, with some users reportedly saying the oversized bottles were impractical or difficult to squeeze. The memo also acknowledged concerns over the products’ pricing, with some customers allegedly feeling the formulas “didn’t justify” the cost.
Blake Brown Beauty Team Reportedly Discussed Damage Control Strategy
According to the filings, the memo included a proposed turnaround strategy for handling the growing criticism. A Blake Brown Beauty executive reportedly suggested reminding consumers that the products offered a low “price per use” despite the overall retail cost. The memo also allegedly acknowledged that the packaging style “wouldn’t be for everyone,” while defending Lively’s product scents by noting that many customers still enjoyed them.
Despite the controversy, Blake Brown Beauty products remain available through retailers including Target, with the brand now offering 18 different products and bundles priced upwards of $70. On the company’s website, Lively says, “I spent 7 years creating & personally testing every element of this collection. The concept of Blake Brown is simple: love your hair well & it will love you well.”
Blake Lively’s Legal Battle With Justin Baldoni Recently Came To An End
The resurfaced product complaints became public shortly after Lively and Justin Baldoni officially settled their highly publicized legal war tied to “It Ends with Us.” Lively had previously accused Baldoni of sexual harassment connected to the production of the film, while Baldoni strongly denied the allegations throughout the case.
Although the legal dispute finally came to an end, reports suggest the settlement did not result in a major financial victory for Lively. According to TMZ, the actress reportedly received no payout as part of the agreement despite the lengthy court battle.
Blake Lively’s Legal Team Brought In Heavy Hitters
The outlet also reported that Lively brought in powerhouse litigation firm Susman Godfrey just days before the settlement was finalized. The high-profile firm is known for securing massive courtroom victories, including a reported $425 million verdict against Google. However, despite the firm’s reputation, insiders claimed the only people who truly profited from the months-long legal fight were the attorneys involved.
According to reports, lawyers tied to both sides of the case allegedly walked away with a combined $60 million in earnings as the bitter dispute finally came to a close. Neither Blake Lively nor Justin Baldoni issued a public apology in the joint statement announcing the settlement.